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Creating Brand Identity
Creating Brand Identity
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Explore pathways to your unique look and feel, develop an identity that becomes your brand signature, and express it to the world through systems with guidelines that bring it all to life consistently.
New Brands or Brand Refresh: We’ll take a deep dive through an in-depth discovery session where we’ll work with you to define and develop your brand’s unique brand strategy and positioning. This phase ensures the clarity of your brand’s message and identity to set yourself apart in the competitive market.
- Brand development and refresh
- Visual identity
- Messaging clarity
- Positioning strategy
- Mission & Vision
- Brand story development
- Brand guidelines
- Graphic standards
Visual Pathways
Explore distinctive visual, experiential and typographic “inspiration” boards to choose a creative direction that establishes your brand look and feel and separates from the crowd.
Brand Identity Development
Explore multiple concepts to select a brand identity, visualized and presented through logos, wordmarks, typography, color and imagery in real world contexts.
Brand Expression
Hone the chosen brand identity and related elements, and design the pieces that put it into action, from business forms to print, digital, environmental and wayfinding applications.
Guidelines + Stewardship
Finalize visual brand guidelines to exacting specifications, with usage rules, typography styles, color palette, imagery and video guidelines, and more. And as your brand partner, be there along the journey to adapt and enhance as needed, over time.
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